Readers on the Internet scan quickly.

They want to get the gist of the copy immediately without lengthy discourse.

• bulleted
• lists

• empty space to make reading easy.

If your reader must print the material to understand it, you have written too much.

There are millions of pages on the internet. It is too easy for a user to just choose the next link in the Google search to find the right website.

Be clear. Be concise. Be internet wise!