An effective marketing brochure is a beautiful combination of graphic design elements and clear copy. Someone should get the overall picture and message from a quick glance and then more details upon reading the copy.
A successful brochure is something a person picks up again and again, to feel the weight and texture of the paper and look at the imagery. However, you should get your marketing message across in the copy the first time.
Beautiful graphic design draws the potential client into the piece.
Snappy prose delivers the marketing message immediately.